We believe in the power of open communication. That is why we share the most important information from the life of our company on an ongoing basis. Check out our recent news.
We got another award! JemyJemy cream soups received a distinction in the Golden Innovations FMCG & Retail 2022 competition in the food packaging category.
We got another award! JemyJemy cream soups received a distinction in the Golden Innovations FMCG & Retail 2022 competition in the food packaging category.
We are very happy that consumers have noticed the potential and innovation of the packaging of our ready-made soups. This means that we have achieved the goal that guided us from the very beginning of designing the new brand. We wanted JemyJemy products to be handy, easy to store and transport, and not to require a cold chain. The choice of doypack packaging turned out to be a bull's-eye. The graphic design, which we developed taking into account the comments of our users, beautifully distinguishes them on the shelves. We appreciate your trust!
Karina Noculak, Marketing Manager of PROFI, received the award at the gala.
#JemyJemy #award #fmcg #goldinnovations
21October 2022
The JemyJemy brand received the golden Pearl of the FMCG Market 2022
We are proud that the potential of the JemyJemy brand has been noticed and highly rated by retail chain experts.
The Pearl of the FMCG Market 2022, which was awarded to the JemyJemy soup line in the category of ready meals, is of particular importance to us. A year ago, we took the risk of introducing a new brand to the market, despite many inconveniences related to the availability of raw materials, broken supply chains or price increases. Today we know it was worth it. Our efforts are appreciated by consumers and the industry. It gives us wings. We are convinced that we are heading in the right direction, we have plenty of ideas for the future!
The award at the gala was received by Ewelina Jędrzejewska, marketing expert of PROFI.
#jemyjemy #award #pearlsofFMCGmarket
20October 2022
In business, as in sport - what counts is consistency, motivation, the right decisions and a good team that you can always rely on. That is why we are happy to support sports initiatives based on values that are appreciate.
Another year in a row, the players of the local football team LZS Pelikan Grabów will wear match jerseys with the PROFI logo. We keep our fingers crossed for them and invite you to the stadium in Grabów on Prosna!
#Profi #sport #CSR #sponsoring #football
18October 2022
Another day of inspiring meetings at #SIALParis is behind us. We have a lot of good energy and reasons to be proud, because our brands have met with great interest, JemyJemy in particular. We are here for you until October 19. Come visit our stand P185 in hall B5.
#sial2022 #sialparis #sial #Profi #JemyJemy
14October 2022
Just one year after its debut, the JemyJemy brand became the market leader in ambient soups in Poland, with a share of 44.1%*! Behind its success is the highest quality, adaptation to the needs of modern consumers and strong marketing support. Today we are launching the second edition of the advertising campaign! In order to reach a very wide audience, we have planned the broadcast of sponsorship spots on TV, communication in social media and in women's and daily press. We advertise also in industry media and points of sale. Watch our latest spot here:
*data from NielsenIQ, Retail Trade Panel, All Poland with Discount Stores (Food), sales by value in the period from September 2021 to August 2022 in the category: canned soups
14June 2022
We drifted away... for a moment from our daily duties
We drifted away... for a moment from our daily duties, both figuratively and literally – we went kayaking along the Prosna River. When? During the Saturday team-building event for our crew. It was an incredibly intense time, that made everyone realize how much we missed such gatherings! Together we caught one rhythm during a kayaking trip, and in the evening, we had fun at a picnic, with music and a bonfire. It's true that a team is only as strong as its weakest link. When necessary, we face adversities together, and when we have the opportunity to climb to the top – nothing will stop us. #TeamProfi rules!
The JemyJemy soup line was awarded a Special Award in the 12th edition of the industry competition: “Golden Receipt – Award of Polish Merchants 2022”. We are glad that our brand is gaining consumer trust and industry recognition. We would like to thank all our employees, whose commitment and daily work bring such great results! The award at the FMCG and Retail Market Leaders Gala was received by CEO Krzysztof Stojanowski.
Participants of the safety picnic organized by our company as part of the Wielkopolska World Day for Safety and Health at Work could learn how to provide first aid, operate firefighting equipment and react in a life-threatening situation.
After the training part, which included lectures by representatives of the National Labor Inspectorate, the District Sanitary and Epidemiological Station and the Office of Technical Inspection, it was time for an open picnic for employees and local residents.
Evacuation and firefighting demonstrations were very popular. The program also included training in first aid, selection of personal protective equipment and forklift operation. Not only young people from the nearby school took advantage of the opportunity to see the fire trucks up close. Picnic participants also took part in numerous competitions. We would like to thank everyone involved in the organization of the event and we are glad that it was met with such a positive reception among employees and the local community.
#Profi, #PIP, #WorldOHSday
19April 2022
The position of a leader obliges.
The position of a leader of the pâté market in Poland obliges. That is why we do not slow down and focus on intensive communication with our consumers. From today until mid-June, we will run an advertising campaign in digital channels. Our goal is to reach users, who buy canned pâtés and prefer this packaging format. Our brand has enjoyed a very high consumer awareness for years, now we focus on building awareness of the product – Profi pâté in a metal can.
Watch our new spots. The creative idea is based on a communication platform made by us in the convention of an animated comic book. We are introducing a new hero into the world of Profi – Mr. Can and his friends. With a grain of salt, we create the character of a tough guy, confident in himself and his quality, and in witty dialogs we rely on puns referring to the form of the packaging.
Recent days have shown that we can be strong, loyal and united. We are proud that in the face of the drama experienced by our friends from Ukraine, we rise to the occasion – we, as a society, food producers, business representatives, aid organizations.
The fact that Profi can be a part of this amazing mobilization, dictated by the reflex of the heart, is extremely important to us. That's why we're not slowing down. Successive shipments of our products have already arrived at Caritas Polska warehouses in Leżajsk and Lublin. They will be delivered to parcels for Ukrainian citizens and distributed to prepare meals for refugees staying at border points and accommodation in the border area. We are grateful to Raben Group for their continuous logistic support. With your selfless help, we delivered 180,000 Profi products to those in need!
We also remember about local aid organizations. Among the employees, there is a collection of staple goods that we will give to the Kalisz branch of the Polish Red Cross and the CHOPS foundation. We carefully observe the development of the situation in order to be able to react quickly and effectively to emerging needs. Together we can do more!
According to Byron Sharp, companies must create mental accessibility in addition to the physical availability of their products. We are guided by this thought when launching a new brand of ready-to-eat soups – JemyJemy.
We are pleased to announce that the first wide advertising campaign of the JemyJemy brand has been launched. By the end of April, consumers will have the opportunity to see three advertising spots dedicated to different consumption situations and different versions of ready-to-eat soups – tomato, cucumber and Thai. We wanted the stories shown in the spots to arouse interest and appetite for our new soups. The characteristic colors of the packaging, dynamic close-ups of the products and catchy hip-hop music create a modern and funny message. In communication, we use all digital touchpoints precisely tailored to our recipients. Our commercials can be found in social media, VOD TV, information and thematic portals. Find out for yourself – see what our spots look like and in which situations ready-to-eat JemyJemy soups work best!