Healthy competition requires... healthy energy! This is best known to participants of currently the largest trail running event in Poland, which took place last week in Lądek-Zdrój. During the 11th edition of the DFBG Mountain Running Festival, athletes could taste JemyJemy’s hot pumpkin and tomato cream soups at nutrition points. It was quite a party! 4 days of the event, 9 routes of varying difficulty, around 4,500 participants and several thousand visitors to the festival village. We had to be there! :)
Friendship, consistency, and trust – that is what the recipe for success sounds like from the founders of Profi. Equally thirty years ago, on June 30, 1993, our story began. Six enthusiasts registered a company called Wielkopolska Wytwórnia Żywności Profi-System at that time. Nowadays, as Profi S.A. – the owner of powerful brands such as Profi, JemyJemy and Pasztet Dworski – we have been enjoying the recognition and the position of an unquestionable leader in the pâté and ambient soup categories. Although a lot has changed over the past thirty years, such as the modest former Mechanical Devices Factory buildings being replaced by modern production halls, the foundation of Profi is still the attention to the highest quality. For this reason, we have accompanied you at family breakfasts, on the first days of school, on camping trips and hikes in the mountains for years, becoming a part of precious memories for generations.
Thank you for being with us for 30 years!
The charity Rooster Rally (Rajd Koguta) is an exceptional and unique automotive event, that, for the seventh time, brought together enthusiasts of century-old vehicles for a noble purpose. More than 2,500 crews stood at the start of the race route leading from Oława to Stegna this year, so basically almost 10,000 competitors! An impressive sum of almost PLN 2,000,000 was collected which will be passed to the organizations working for children. We could not miss this event. We are pleased to see that by supporting such fantastic actions, we can be part of a great work of help that captivates many wonderful people!
The 4th National Field Days 2023 (IV Krajowe Dni Pola) in Sielinko are behind us. This is one of the most important events for the agricultural sector in Poland that brings tens of thousands of visitors and hundreds of companies from all over the country to Wielkopolska every year. We are glad that, as a partner of the meeting, we were able to support its organization and thus contribute to building a positive image of our region among exhibitors and visitors.
In the 13th edition of the “Złoty Paragon 2023 – Nagroda Kupców Polskich” (Golden Receipt 2023 – Polish Merchants) competition, awards went to: Pumpkin cream soup – JemyJemy Zupa Krem z Dyni (375 g) in the ready meals category and pâté in a metal tin – Profi Pasztet firmowy (160 g) in the pâté category. The awards were presented during the FMCG and Trade Market Leaders 2023 Gala. We would like to thank all retailers who voted for our products, confirming their market potential. It is another proof for us of how JemyJemy and Profi brands are highly trusted in the trade sector and among consumers. We can be proud!
The National Day of Gluten-Free Diet (Ogólnopolski Dzień Diety Bezglutenowej) is the largest gluten-free event in Poland gathering whole families for years. This year’s ninth edition of the event organized by Gluten-Free Mom (Bezglutenowa Mama) drew a record number of 2,000 participants! We were not to be missed by the exhibitors. At the Profi stand, we presented a selection of gluten-free soups called JemyJemy and we ran Pasztet Dworski pâtés tasting. It was a remarkable experience which confirmed how necessary and important it is for consumers to offer gluten-free products.
We were aware that by launching premium pâtés under the Pasztet Dworski brand and communicating their 100% natural composition, the consumer would be our harshest critic. We knew, beyond a shadow of a doubt, we are on the right track. We took care of every aspect: recipies inspired by old Polish traditional cuisine, natural ingredients, glass packagings, minimalist design. Our joy grows when we see that consumers recognize and appreciate our efforts. The presence among the products recommended by the Czytamyetykiety.pl (“We read food labels”) community and taking part in the website’s plebiscite are a great reason for us to be satisfied for a job well done.
Several hundred servings of hot soup were given to WOŚP volunteers collecting on the streets of Kielce during this year's 31st edition. The Grand Finale of Jurek Owsiak's campaign. This year we played along with the editorial "The multi-tool opens - the satirical side of Kielce." Thank you all for your big hearts!
We got it! Profi's line of pâtés in a 160 g metal can with the title "Best Product - Consumers' Choice 2023".
We are growing, investing and reaping the rewards! For the 12th time, the GfK Polonia survey selected the best FMCG products that were marketed in the past year. The gold medal is ours!
The introduction of a line of 4 pâtés in a 160 g metal can was a direct response to signals from the market. We invested in a modern, fully automated production line, and today we can enjoy success. We feel that as a market leader, we are responsible for expanding the category and setting new directions. Thank you!
#Profi #award #fmcg #bestproduct
Meeting young people is a source of great satisfaction and constant inspiration for us. We found this out during a career counseling class that Magda Michalska, HR Business Partner Profi, conducted with 7th grade students of the UNICEF Primary School in Grabów nad Prosną.
This was another meeting in the series of meetings we have scheduled in schools in our region. Thanks to them, young people have the opportunity to get to know Profi as an employer that allows them to achieve in different areas and climb the career ladder.
We invest in young people because we believe in their potential. High school and college students are welcome to participate in internship and apprenticeship programs. The best are offered employment and the opportunity to advance in their chosen direction.
#profi #career #internship #apprenticeship
The past year brought us record results in the pâté category! According to Nielsen data, the Profi manufacturer is not only the category leader, but has also achieved the highest market share in the company's history: 44.2%*. Compared to the previous year, sales volume growth was +22.7%. This means that we are growing 4 times faster than the market!
To all those who worked together to achieve this wonderful success - our sincere thanks! We are not slowing down in the new year and are setting the bar just as high.
*Profi for NielsenIQ, Retail Panel, Whole Poland (Food), Shares of volume sales in kilograms, Week 48, 2021 - Week 47, 2022, in the category: Pâtés
A peaceful, homely and warm Christmas, as well as success and prosperity in the New Year, wishes the Profi S.A. team.
The Tallinn International Christmas Market is the largest charity event in Estonia. We were honored to actively participate in this year's 17th edition of the event.
During the fair, the Embassy of the Republic of Poland in Tallinn, like other embassies accredited in Estonia, prepared a national stand presenting local products. Among the Polish ones were JemyJemy soups, Pasztety Dworskie pâtés and Profi pâtés. We know that they were quite popular and quickly disappeared from the stall!
Proceeds from the sale of all products will be used to support the activities of SOS Children's Village Estonia, helping Estonian orphanages, shelters for mothers with children, and refugee families from Ukraine, among others.
Thank you very much to the Polish Ambassador in Tallinn for inviting us to participate in this amazing Christmas relief project!
#Profi #JemyJemy #PasztetDworski #CSR
State Labor Inspectorate awarded Profi for its commitment to popularizing safety culture in workplaces!
We believe that awareness of risks and knowledge of how to counter them are the key to safety in the workplace, at home, and in everyday life. Education in this area is our commitment - all the more proud we are of the award we received.
During the gala, a commemorative diploma and congratulations were awarded to Magda Michalska, HR Business Partner Profi.
Children's imagination knows no bounds, and our employees' families harbor real artistic talents! We convinced ourselves of this by evaluating the works submitted to Profi's Christmas card contest. After heated deliberations, the jury has just selected a winner! The work of 12-year-old Maja will be the graphic theme of our Christmas card this year. You will see the results of cooperation with the little artist in December;)
In the meantime, we would like to thank all employees who inspired their children to participate in our event. The number and quality of submissions exceeded our wildest expectations!
#Profi #contest #Christmas #internalcommunication
We see great interest in the JemyJemy brand in Europe and worldwide - this gives us great motivation for further work, says Krzysztof Stojanowski, President of Profi S.A., in an interview given to the editorial team of Hurt&Detal magazine.
We got another award! JemyJemy cream soups received a distinction in the Golden Innovations FMCG & Retail 2022 competition in the food packaging category.
We are very happy that consumers have noticed the potential and innovation of the packaging of our ready-made soups. This means that we have achieved the goal that guided us from the very beginning of designing the new brand. We wanted JemyJemy products to be handy, easy to store and transport, and not to require a cold chain. The choice of doypack packaging turned out to be a bull's-eye. The graphic design, which we developed taking into account the comments of our users, beautifully distinguishes them on the shelves. We appreciate your trust!
Karina Noculak, Marketing Manager of PROFI, received the award at the gala.
#JemyJemy #award #fmcg #goldinnovations
The JemyJemy brand received the golden Pearl of the FMCG Market 2022
We are proud that the potential of the JemyJemy brand has been noticed and highly rated by retail chain experts.
The Pearl of the FMCG Market 2022, which was awarded to the JemyJemy soup line in the category of ready meals, is of particular importance to us. A year ago, we took the risk of introducing a new brand to the market, despite many inconveniences related to the availability of raw materials, broken supply chains or price increases. Today we know it was worth it. Our efforts are appreciated by consumers and the industry. It gives us wings. We are convinced that we are heading in the right direction, we have plenty of ideas for the future!
The award at the gala was received by Ewelina Jędrzejewska, marketing expert of PROFI.
#jemyjemy #award #pearlsofFMCGmarket
In business, as in sport - what counts is consistency, motivation, the right decisions and a good team that you can always rely on. That is why we are happy to support sports initiatives based on values that are appreciate.
Another year in a row, the players of the local football team LZS Pelikan Grabów will wear match jerseys with the PROFI logo. We keep our fingers crossed for them and invite you to the stadium in Grabów on Prosna!
#Profi #sport #CSR #sponsoring #football
Another day of inspiring meetings at #SIALParis is behind us. We have a lot of good energy and reasons to be proud, because our brands have met with great interest, JemyJemy in particular. We are here for you until October 19. Come visit our stand P185 in hall B5.
#sial2022 #sialparis #sial #Profi #JemyJemy
Just one year after its debut, the JemyJemy brand became the market leader in ambient soups in Poland, with a share of 44.1%*! Behind its success is the highest quality, adaptation to the needs of modern consumers and strong marketing support. Today we are launching the second edition of the advertising campaign! In order to reach a very wide audience, we have planned the broadcast of sponsorship spots on TV, communication in social media and in women's and daily press. We advertise also in industry media and points of sale. Watch our latest spot here:
*data from NielsenIQ, Retail Trade Panel, All Poland with Discount Stores (Food), sales by value in the period from September 2021 to August 2022 in the category: canned soups
We drifted away... for a moment from our daily duties
We drifted away... for a moment from our daily duties, both figuratively and literally – we went kayaking along the Prosna River. When? During the Saturday team-building event for our crew. It was an incredibly intense time, that made everyone realize how much we missed such gatherings! Together we caught one rhythm during a kayaking trip, and in the evening, we had fun at a picnic, with music and a bonfire. It's true that a team is only as strong as its weakest link. When necessary, we face adversities together, and when we have the opportunity to climb to the top – nothing will stop us. #TeamProfi rules!
The JemyJemy soup line was awarded a Special Award in the 12th edition of the industry competition: “Golden Receipt – Award of Polish Merchants 2022”. We are glad that our brand is gaining consumer trust and industry recognition. We would like to thank all our employees, whose commitment and daily work bring such great results! The award at the FMCG and Retail Market Leaders Gala was received by CEO Krzysztof Stojanowski.
Participants of the safety picnic organized by our company as part of the Wielkopolska World Day for Safety and Health at Work could learn how to provide first aid, operate firefighting equipment and react in a life-threatening situation.
After the training part, which included lectures by representatives of the National Labor Inspectorate, the District Sanitary and Epidemiological Station and the Office of Technical Inspection, it was time for an open picnic for employees and local residents.
Evacuation and firefighting demonstrations were very popular. The program also included training in first aid, selection of personal protective equipment and forklift operation. Not only young people from the nearby school took advantage of the opportunity to see the fire trucks up close. Picnic participants also took part in numerous competitions. We would like to thank everyone involved in the organization of the event and we are glad that it was met with such a positive reception among employees and the local community.
#Profi, #PIP, #WorldOHSday
The position of a leader obliges.
The position of a leader of the pâté market in Poland obliges. That is why we do not slow down and focus on intensive communication with our consumers. From today until mid-June, we will run an advertising campaign in digital channels. Our goal is to reach users, who buy canned pâtés and prefer this packaging format. Our brand has enjoyed a very high consumer awareness for years, now we focus on building awareness of the product – Profi pâté in a metal can.
Watch our new spots. The creative idea is based on a communication platform made by us in the convention of an animated comic book. We are introducing a new hero into the world of Profi – Mr. Can and his friends. With a grain of salt, we create the character of a tough guy, confident in himself and his quality, and in witty dialogs we rely on puns referring to the form of the packaging.
Recent days have shown that we can be strong, loyal and united. We are proud that in the face of the drama experienced by our friends from Ukraine, we rise to the occasion – we, as a society, food producers, business representatives, aid organizations.
The fact that Profi can be a part of this amazing mobilization, dictated by the reflex of the heart, is extremely important to us. That's why we're not slowing down. Successive shipments of our products have already arrived at Caritas Polska warehouses in Leżajsk and Lublin. They will be delivered to parcels for Ukrainian citizens and distributed to prepare meals for refugees staying at border points and accommodation in the border area. We are grateful to Raben Group for their continuous logistic support. With your selfless help, we delivered 180,000 Profi products to those in need!
We also remember about local aid organizations. Among the employees, there is a collection of staple goods that we will give to the Kalisz branch of the Polish Red Cross and the CHOPS foundation. We carefully observe the development of the situation in order to be able to react quickly and effectively to emerging needs. Together we can do more!
According to Byron Sharp, companies must create mental accessibility in addition to the physical availability of their products. We are guided by this thought when launching a new brand of ready-to-eat soups – JemyJemy.
We are pleased to announce that the first wide advertising campaign of the JemyJemy brand has been launched. By the end of April, consumers will have the opportunity to see three advertising spots dedicated to different consumption situations and different versions of ready-to-eat soups – tomato, cucumber and Thai. We wanted the stories shown in the spots to arouse interest and appetite for our new soups. The characteristic colors of the packaging, dynamic close-ups of the products and catchy hip-hop music create a modern and funny message. In communication, we use all digital touchpoints precisely tailored to our recipients. Our commercials can be found in social media, VOD TV, information and thematic portals. Find out for yourself – see what our spots look like and in which situations ready-to-eat JemyJemy soups work best!